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about

Bitters are the root of complexity, spirits are simple in comparison.

What if we crafted cocktails around the most flavor-dense ingredients as opposed to the reverse? What if bitters are the true stars of our cocktail experience?

Maybe we have been taking a backward approach to drinking without realizing it?

At Pure Goods our mission is to bring you beautiful yet potent flavors to paint with. To educate when we can, to share, but mostly, to leave the place a little better than we found it.

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