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FAQs

Q: How do I already have an account, did we apply?

A: Research.  We have developed proprietary data mining technology that searches public records relating to liquor licenses and food permitting, this data is then cross referenced with other information libraries to automatically build a profile of your business within our CRM and accounting software.  We then pre-activate dummy login credentials, so all that is lacking is your tax re-sale certificate to avoid erroneous collection of sales tax.

Q: Can anyone become a Pure Artisanal wholesale client?

A: No.  This service is available exclusively to wholesale trade accounts and we reserve the right to be selective about which accounts we service.  Just as we curate our portfolio carefully, we also remain selective about our clients so that we can maintain a high level of service.

Q: You seem to be pushing Artemisia products, what are they?

A: Artemisia is a potent herb that we are only beginning to appreciate.  Artemisia absinthium, the namesake herb of the spirit Absinthe, has been used since antiquity to promote health and healing, particularly with respect to the digestive system.  The herb has also been used in malaria and cancer treatment regimes, and has demonstrated liver benefitting (hepatoprotective) effects in lab studies.  We do not represent or warrant any health benefit from consuming Artemisia products, but highly recommend them!

Q: There are so many bitters flavors, how do I choose?

A: Explore!  We have endeavored to segment our bitters flavors into general taste characteristics to help with your buying.  There are no hard rules about pairing bitters with alcoholic products but we will try to provide some general guidelines based on flavor profiles.

Aromatic bitters are used in every style of cocktail imaginable so they are a 'must-have' product behind the bar, with Citrus likely following a close second.

Typically drinkers of clear spirits, such as gin, vodka and rum, tend to enjoy lighter style bitters such as Citrus or Floral notes; Tequila and Bourbon tend to pair well with Savory, Heat and Smoke bitters, but there are no hard rules other than one should be open to experimentation!

Q: Do bitters contain alcohol?

A: Yes and No.  Some bitters brands do not use an alcohol base, but rather water or glycerine, however most premium bitters use alcohol to extract essential oils from the plants used for flavor.  The US Government sometimes grants waivers for alcohol containing products to be considered as 'non-potable' (like bitters) provided that the serving size is very small.  This is the reason that most bitters have a regulator cap - to manage the pour size.  Non-potable alcohol products are handled the same way conventional food items in commerce.

Q: Why do you offer raw ingredients?

A: To Encourage Creation.  Although many great bitters and syrups exist there is no end to the possibilities of flavor.  We have partnered with a major herb supplier to bring you a wide selection of herbs that have been traditionally used in bitters and Amaro and are happy to share this treasure trove with you.  Because of the size and extent of the herbs on offer we typically do not stock them in Brooklyn, so please allow a few business days for delivery.

Q: Can I pick up my order?

A: Yes.  Our showroom and stock areas are not generally open to the public however we try to make concessions to our clients as we can.  If you can give us two hours of notice during the day and contact us before 3PM we will arrange to pack your items.  If we are closed you may pick up items after 5PM but before 8PM downstairs with security.

Q: Do you offer tastings and demonstrations?

A: Yes.  Please send an email to: demos@pureartisanal.com with your request, including products (specific ones or general types) as well as some convenient dates and times.

 Q: My order is incorrect or late, what can I do?

A: Call Immediately.  We take orders and service very seriously.  Please call 212-960-8551 for assistance.

Q: Will you accept cash on delivery (COD) payment?

A: If Arranged.  In most cases we accept checks and credit cards only.  We use a number of third-party operators to assist in delivering packages in a timely manner, and they cannot accept cash.  If you prefer to pay COD please call 212-960-8551 and we will try to arrange.

Q: Can I make suggestions with respect to your catalog?

A: Yes Please!  Our mission is to be as responsive as possible to our client's needs and tastes so please let us know your thoughts by emailing: suggestions@pureartisanal.com.

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